Kick-off meeting of the iBLUE project coordinated by the University of Udine

Innovation scenarios in the yachting sector. Wednesday 29 March, from 2 pm, in the palace of Toppo Wassermann.


The "Innovation scenarios in the yachting sector" is the theme of the meeting that will be held at the University of Udine in the T5 hall of Toppo Wassermann palace in Udine (via Gemona 92) on Wednesday 29 March at 2 pm,. The initiative marks the launch of the European project "iBLUE" coordinated by the University of Udine, which aims to improve the competitiveness of the yachting sector in the Mediterranean area. The goal is to involve regionally all the key players of the chain, primarily the companies in the industry who will be able to participate in the project development activities and to represent pilot cases at the event. 

After the presentation of the project's specific objectives, the work will continue with two interventions on "The specific role of innovation in business models" by rector Alberto De Toni and Mauro De Bona, professor of business economics and organization.

An interactive round table on the role of policy makers and trade associations for the competitiveness of the maritime and yachting sector and on innovation scenarios for local businesses in these areas will be launched at 3 pm.

There will be local authorities, SME, category associations, companies and operators of the yachting sector.

The iBLUE project, co-financed by the European Union, will work for three years on the sustainable innovation of business models of yachts, by implementing efficient solutions to increase their competitive advantage. The local businesses involved will be able to benefit in particular from a detailed analysis of the current state of their business model and a report that will indicate the first concrete actions that can be applied to promote innovation in accordance with the principles of economy, sustainability and inclusiveness.