The InnoBlueGrowth project organizes its first transnational event "New Trends for the Yachting sector in the Mediterranean area" next October 11-12, 2017 in Marseilles (France).

The InnoBlueGrowth project – or “Horizontal Communication & Capitalization project for Innovation in Blue Growth at Mediterranean level” (Interreg MED), led by the National Interuniversity Consortium for Marine Sciences (CoNISMa) and counting on the experiences of the Association of Mediterranean Chambers of Commerce and Industry (ASCAME), the Intermediterranean Commission of the Conference of Peripheral Maritime Regions (CPMR), Plan Bleu, the National Technical University of Athens (NTUA), and the University of Montenegro, aims at ensuring the communication and capitalization activities of thematic projects dealing with Blue Growth issues in order to increase their impacts towards common identified targets. Its activities are focused on the increase of the transnational activity of innovative clusters and networks of key sectors of the Mediterranean area.

In this sense, the theme chosen for this first transnational thematic event is Yachting, as InnoBlueGrowth capitalizes the iBLUE project, specifically focused on the issue of relaunching the yachting sector sustainably. iBLUE uses for this a new methodology integrating three sustainable pillars (economic, environmental and social) in the concept of business model innovation.

Co-led by the iBLUE project, the meeting will provide a critical mass of knowledge about Med yachting in terms of economic impact, employment, strengths, weaknesses and sustainability. More precisely, the exchanges will revolve around building and peer-reviewing the bases of an indicator system about the sustainability of the yachting sector, useful to policy makers for a better resource allocation and improved impact evaluation. The event will also be the opportunity to collect best practices, innovation patterns and policies exploitable by Med yachting sector actors for performance improvement. The transnational focus of this event will therefore be a consequent step for the sustainable development and dynamization of the whole yachting sector by involving the most relevant actors.

Participants, among them decision makers and entrepreneurs from the region and abroad, will be able to meet experts on the yachting sector and exchange best practices, while getting more knowledge on the importance of the Interreg Blue Growth Community launched last year by the InnoBlueGrowth project.

This event aims at being a turning point to the current innovative approaches that could be relevant also to other regions in the Mediterranean.

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