Dissemination Local Event: “Nouvelles approches autour des modèles d’affaires”

Marseille, October, 19th 2018

On the 19th of October 2018, Katia Richomme-Huet, ElizabethFranklin-Johnson, Marie-Claire Faure-Soulet and the iBlue team welcomed local stakeholders including SMEs, to the Marseille Tourist Office for a presentation of the iBlue project and the 3-PBM Methodology. This was followed by presentations and discussions on the theme of “new approaches for business models”. Questions from the audience followed. Participants had the opportunity to discuss the topics and ideas presented, as well as to exchange with each other about business and the yachting sector in Marseille during a networking session.

Dr. Katia Richomme-Huet, HDR opened the event and presented the agenda for the local event, welcoming speakers and participants alike.

Kelly Fouchy, Project officer for Water & Wetlands from Plan Bleu, set the scene for the afternoon’s proceedings, by presenting on behalf of ElenLemaitre-Curri, Plan Bleu Director, about the Plan Bleu and the Interreg project.

This included the work, missions and actions of Plan Blue to date and for the future, Blue Growth and Inno Blue Growth partners, projects (including iBlue),community and deliverables. Dr. Katia Richomme-Huet HDR presented the iBLUE Project. She described the project and partners, the sector, business models, sustainability, results and actions to date and the next important steps for the project.

Dr. Elizabeth Franklin-Johnson presented the Pilot Action Phase, also known as the 3PBM Methodology. She described sustainable business models, the 3PBMmethodology applied by the iBlue project and how SMEs can participate in the pilot phase of the project.

Jean-Louis BISSUEL, International Maritime Consultant presented on the topics of yachting, boundaries between sea and land, sustainable development and these areas and yachting as an ambassador of the oceans. He discussed questions such as: can yachting be an actor of excellence for the protection of the oceans and promoter and sustainable yachting? Is the Med in peril environmentally? What are the risks of yachting? Can yachting play an active role in making sustainable changes for good? He also presented the multitude of stakeholders and bodies involved in yachting and these questions.

Jacques MAURY, Vice President DNV-GL France, presented the company DNV-GL and their work linked to the sector. He also discussed environmental regulation, impacts and the future possible directions regarding the use of yachts. He discussed air pollution (such as sulphur)and how to reduce CO2 through logistics, hydrodynamics, machinery and fuel usage, alternative fuels such as biodiesel, biogas, hydrogen and fuel cells as well as considering air and sound pollutions that they can create, and finally technology (digitization and 3D printing) and how these can lead to changes in business models.