InnoBlueGrowth(IBG)’s main objective is to ensure the communication and capitalization activities of the modular projects dealing with Blue Growth issues in order to increase their impacts towards common identified targets.
InnoBlueGrowth(IBG)’s main objective is to ensure the communication and capitalization activities of the modular projects dealing with Blue Growth issues in order to increase their impacts towards common identified targets. IBG is implementing concrete actions such as a communication strategy, community building initiatives and capitalization events, among others to build a real community of modular projects dealing with Blue Growth. This innovative community will allow the reinforcement of an integrated approach between modular projects and transnational key stakeholders. This approach is indeed a sine qua non condition to support Mediterranean clusters in their transnational activities processes.
The theme chosen for the first Capitalization event organized by IBG is the yachting, as one of its modular project, iBLUE, aims to contribute to the sustainable relaunch of yachting sector by using a new methodology and by integrating the sustainable pillars (economic, environmental and social) in the concept of business model innovation (3-PBM). The iBLUE project will provide: a critical mass of knowledge about Med yachting in terms of economic impact, employment, strengths, weaknesses and sustainability; an indicator system about the sustainability of the yachting sector, useful to the policy makers for a better resource allocation and for impact evaluation; a collection of best practices, innovation patterns and policies exploitable by Med yachting sector actors for performance improvement. A transnational action will allow a sustainable development of the whole yachting sector by involving all the actors of the sector.